New Module 2
Description for the new module
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Practical Challenge
Szenario
Your company's flagship product, a well-established but somewhat staid enterprise software solution, is losing market share to newer, more agile competitors. The current marketing approach highlights features and reliability, but it's no longer resonating with potential new clients seeking innovation.
Deine Aufgabe
Develop three distinct, out-of-the-box marketing campaign concepts that focus on storytelling and emotional connection rather than technical specifications, aiming to reposition the product as cutting-edge and inspiring. Each concept should have a unique core message and a non-traditional delivery channel.
Bewertungskriterien
- •Originality and boldness of marketing concepts.
- •Potential to evoke emotional resonance.
- •Viability of suggested non-traditional delivery channels.
New Block
Modul-Abschlussgespräch
Beantworte Ankas Fragen, um das Modul abzuschließen.
Modul abgeschlossen
Nimm dir einen Moment Zeit für eine Reflexion oder gehe zum nächsten Modul deines Kurses über.